However much you rely on inbound marketing, a key component to success in this area is having a website that is up to the job. Many companies recognise the need to have a modern looking website that works smoothly and is easy for potential customers to navigate, but once a website has been designed and built, there can be a tendency to neglect it in terms of content.

Why fresh content is important…

Google’s own assertion that ‘content is king’ has never been more true. Because of recent changes to the search engine’s algorithm, lower quality of ‘spammy’ content fares even less well than before, and numerous other social markers are being used to judge a website’s quality and relevancy. Of course, the time when we start ignoring the power of links is a very long way off, but other factors such as a blog post being ‘liked’ on Facebook or appearing on a Tweet are becoming increasingly important.

However, producing good quality, sharable content can be time consuming and expensive – but it is arguably a very important part of keeping your website fresh. Google will see that the website is being updated regularly – which is very positive – and your customers will be more likely to come back to see if you have new content to read. Using careful keyword research to influence the terms used in your blog posts or news items is also a very good way of boosting your visibility within search.

A piece of great content on your website can be shared across a range of social media platforms and maybe be even used as part of an email marketing campaign. A joined up approach is crucial if you are going to invest time, money and effort into content creation.

Let us take the weight…

At MAK Media we can take the weight of this content creation for your business. We offer a range of flexible services, including our popular Housekeeping service, which provides fresh content every month, but also keeps track of how your website is performing. Our technical team will make alterations to the meta and content as necessary. This service also keeps a watchful eye on your competitors, ensuring you know about any important activity by them – positive or negative.

The process of keeping your website updated with new content and ensuring it is search engine friendly should be seen as a positive investment, rather than an annoyance – and MAK Media can help you make this investment in the most hassle-free and effective way possible.

Content creation is something that now concerns every business with an online presence – from the largest to the smallest. Being able to deliver quality content about your business and its products gives you greater power to connect with customers quickly and effectively, and helps to build the trusted brand image you want. Among the various types of content that can be used to great effect is animation.

Animation was once synonymous with ‘very expensive’. Only large film, TV and animation companies ever had the budgets needed to create animation – at least as far as broadcast or cinema quality output was concerned. But today, animation has, to a degree, shifted away from large 2D or 3D studios (although a lot of high end animation is of course still created) and into the hands of smaller companies and individuals.

This shift is largely down to huge advances in computing power which have coincided with prices that almost everyone can afford. Powerful 2D and 3D animation software have also come about – and now it’s not only Pixar and Dreamworks who can use it; broadcast level animation software is now within the grasp of even the smallest of outfits.

Animation for your company

All these changes now mean you are able to harness the power of animation for your organisation much more affordably. Complicated processes can now be visualised in dazzling 3D or clear, crisp 2D. What might take a thousand words and a lot of thinking to get the grasp of before, might be effectively visualised in a 30 seconds with the latest animation techniques.

From complex engineering projects to light-hearted cartoon-style product adverts, animation has the ability to communicate ideas in a broad range of ways, delivering a flexibility that simply cannot be matched by live action.

Commissioning animation for your organisation can add an even greater sense of professionalism to your website, and might even form the basis of a viral marketing campaign. It might also be a superb piece of content to be able to distribute on your social media channels.

If you think animation can bring to life one of your company’s products or services, or if it might describe your working practices more clearly than words and images alone, why not take a look at some of our previous projects. Whatever you have in mind, our experienced team will be able to help you to bring your ideas to life.

Watch our show-reel for some examples of our work plus might give you some ideas…